Direct360, surround your best prospects™
Direct360 campaign calculator

Surround your best prospects

Your email reaches the full list. The moment prospects open it, display ads start following them around the web for up to three weeks, and seven days after launch every opener gets a reinforcing email. Want to cut through the clutter? Add a postcard that lands in the hands of the prospects who already raised theirs.

Your campaign

SETUP

Email and display ad design

Up to 4 hours of professional design to create an on-brand email and matching display ads, built around your offer and ready to launch. If needed, additional time is billed at $62.50 per 30 minutes.

LAUNCH

Email to your full list

consumers selected by the geography and demographics that fit your business, such as age, income, gender and more. Just ask!

RETARGET

Display ads to email openers

impressions on popular websites and apps people use every day. Ads start as soon as the first emails are opened and run for up to three weeks.

REINFORCE

Resend to email openers

email openers get your email again seven days after launch, giving busy people a second look at your message when they're ready to act.

DELIVER
Optional

They raised their hand. Put your offer in it.

full-color 6" × 9" postcards that land in the hands of the prospects who already opened your email. Includes everything, even standard postage.

15% discount on digital services
Total campaign price

What to expect from your digital campaign

Email clicks3% of sends
Display clicks1% of impressions
Total clicksOver 30 days
Cost per clickDigital price ÷ total clicks
Estimates, not guarantees. Based on:
  • 20% open rate on the launch email; openers receive the display ads and the reinforcing resend.
  • 3% click rate on email sends (original plus resend) and 1% on display impressions.
  • Open and click rates based on national averages.

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