Direct Mail Marketing Plans

Three major questions (and several minor ones) need to be answered when deciding to do a Direct Mail campaign. WHO? WHAT? WHY? Together we spend the time answering these questions. The answers will determine a logical path to successful direct mail advertising.

WHO do you want receiving your direct mail advertising?

We identify the prospects likely to need or want your services or products.
How old are they? Where do they live? What do they read? What do they purchase?
Based on your needs, we build a targeted mailing list of great prospective customers.

WHAT are we sending them?
WHAT do you want them to do once they receive your direct mail marketing material?

We design and produce the right direct mail package for your specific project.
Will a postcard do the trick? Would a folded flyer work well? How about a personalized letter? Depends! Together we develop the package, offer and call to action to ensure a successful direct mail campaign. We will also devise testing strategies to allow you to “try out” smaller mailings with different offers and/or to different market segments in order to determine where your money is best spent.

WHY should this prospect become your customer?

The right direct mail package can help build the trust needed to turn a prospect into a customer. Informing prospects of advantages dealing with your company vs. your competition is an important, often overlooked step. During our initial meeting, we will dig into what makes your company tick, what products or services you offer that are unique to you, what you do better than your competitors, etc. In other words – toot your own horn!

Finally we come up with a budget and project timeline – and stick to both!


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Direct Etc., Inc.
Blended Marketing Solutions
4799 Coconut Creek Pkwy, #239
Coconut Creek, Florida 33063
(888) 783-4710 toll free
(888) 345-3026 fax

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